In under a year, British Airways rebuilt its Heathrow operation - sharper performance, stronger teams, and a better journey for customers.
A Sampling of Our Travel and Tourism Industry Services
Our airline industry consulting teams work cross-functionally to deliver measurable growth, holistic strategies, and groundbreaking impact. Learn more.
Related Services
BCG’s travel consulting expertise connects seamlessly with our adjacent work in the rail industry, urban planning, and transportation and logistics. Together, these capabilities enable cities, operators, and mobility providers to deliver efficient, sustainable, and traveler-centric networks—bridging public infrastructure, private investment, and passenger experience.
How We Help Clients in the Travel and Tourism Industry
Our approach to travel consulting empowers and enables companies to innovate, grow, and lead for the long term. From airlines and hospitality and leisure brands to transport infrastructure operators and tourism boards, our travel consultants work across both private and public sectors to deliver measurable outcomes worldwide.
8
of the top 10 airlines
6
of the top 10 hotel groups
6
of the top 10 cruise lines
5
of the top 10 airport companies
6
of the top 10 travel distributors
Travel is evolving. Disruption used to be a cancelled flight or a cruise ship stuck in port. Now it’s much more. It’s the impact of AI in the travel industry. It’s flexible work setups sparking hybrid ‘bleisure’ travel, mixing work and pleasure. It’s the increasing popularity of luxury experiences. As the boundaries between business and leisure blur and traveler expectations rise, our work focuses on three priorities that combine technology, strategy, and human experience:
Digital Operations
We help airlines and other asset-intensive businesses turn operations into a competitive edge. By equipping frontline staff with an integrated, data-rich view of the network and deploying next-generation digital tools, clients gain the ability to make smarter tradeoffs that improve efficiency, profitability, and customer experience through advanced applications of AI in the travel industry.
Revenue and Offer Management
BCG supports travel and tourism companies in redefining revenue capabilities for the era of modular, personalized travel. Our bionic approach integrates advanced use cases, agile algorithm development, and transparent “open box” testing, powered by a global team of strategists, technologists, and industry specialists. The result: sustainable commercial performance that goes far beyond pricing software, strengthening customer loyalty strategy in an increasingly competitive market.
Customer Experience
Travel is becoming a lifestyle-aligned product, and personalization is now a differentiator. BCG delivers end-to-end customer experience transformations that directly link satisfaction to business outcomes. By combining data-driven insights with cultural and behavioral understanding, we help clients refine loyalty programs, design seamless omnichannel journeys, and engage new generations of travelers in ways that drive long-term loyalty and advocacy—hallmarks of a modern customer loyalty strategy.
Our Impact for Clients in the Travel and Tourism Industry
£100m
annual cost savings
At a major airline, operational execution, legacy technology, and decentralized planning were impacting agility, resilience, and on-time performance (OTP). Working with BCG, the airline developed and executed a vision to integrate operations (network and schedule; crew; fleet and engineering; ground and airports) and leverage digital tools and advanced analytics to drive better decision-making. These efforts delivered £100 million+ in annual cost savings and improved network OTP by > 15 percentage points.
Client Impact
Switzerland’s leading railway operator is meeting ambitious new efficiency, cost, and reliability goals with the digitization of its fleet maintenance operations.
Partnering with BCG and BCG X, the premium cruise line TUI Cruises developed a cutting-edge revenue management solution to tackle dynamic and complex pricing in the industry.
Client Impact
Cathay Pacific is revolutionizing its Integrated Operations Centre through an AI-driven decision-support system that leverages data and harnesses the power of AI to drive consistent and integral decision-making on a daily basis, thereby strengthening its resilience and ability to handle disruptions, elevating passenger experience, and saving the airline millions of dollars in disruption and operational costs.
Singapore's Mandai Wildlife Group and BCG X have teamed up to develop a venture platform for transforming purpose-driven ideas into market-ready solutions that protect wildlife while helping humans and nature thrive together.
Our Solutions for Travel and Tourism Companies
Our travel consultants leverage BCG’s proprietary tools to unleash innovation and growth within the travel and tourism industry. Whether it’s optimizing transport infrastructure, deploying cutting-edge uses of AI in the travel industry, or turbocharging customer loyalty strategy, our solutions help drive sustainable competitive advantage.
Solution
Airline Ops
Developed with KLM, Airline Ops provides an integrated approach to airline operations with next-gen digital tools and technology.
Travel Network Optimization by BCG X
Uses advanced AI to help airlines predict demand, estimate revenue, and optimize network planning, frequencies, and schedules.
Travel Network Optimization by BCG X
Travel Revenue & Offer Management by BCG X
Helps travel operators boost revenue with strategic pricing, smart inventory management, and AI-enabled retailing and pricing.
Travel Revenue & Offer Management by BCG X
Travel & Transport AI by BCG X
A suite of tools for the travel and tourism industry offering disruption management and tactical planning for airlines, rail, cruises, and more.
Travel & Transport AI by BCG X
City Flow by BCG X
This digital twin platform helps cities optimize mobility networks, reduce travel times, and save billions through smarter planning.
City Flow by BCG X
Article
June 25, 2025
Travel companies should seek ways to attract local and regional tourists as well as international visitors and prepare for a rapidly evolving customer base.
Video
October 10, 2025
Delta's Ed Bastian on Turning a Crisis into Opportunity
Delta Air Lines CEO Ed Bastian reflects on leading through crises, sharing how putting people first, communicating with honesty, and investing boldly in the future have guided him through 25+ years of change and challenge.